When Social Meets Mobile - Andrew Grill
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Presentation delivered in Amsterdam at the Mobile Convention 1st April 2010. More details at http://L0N.eu/mocoam
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When Social Meets Mobile - Andrew Grill
- 1. When social meets mobile Andrew Grill, Visible Technologies Mobile Convention Amsterdam April 2010
- 3. The Mad Men need to change their approach
- 4. What’s wrong with this picture ?
- 5. The advertising world has to change
- 6. Ad avoidance
- 7. The glittering allure of the mobile society Mobile is personal – it is my media Mobile is always carried – the city in my pocket Mobile is always on Mobile has a built in payment mechanism Mobile is there at the point of creative impulse Mobile can recount the audience Source: Alan Moore http://bit.ly/m-allure November 2008 commissioned by Microsoft
- 9. Bespoke mobile app for Smirnoff bit.ly/smirnoffapp
- 10. Branded Utility
- 14. Social Media is demanding attention
- 17. When social meets mobile
- 18. Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice. Operationsdelivers. Any gap between the two drives a conversation on the social Web. Dave Evans bit.ly/nublack
- 19. Social media is just like real life!
- 20. Social + mobile = ? Not only what are you doing but where are you doing it Value/Loyalty Mobile Social €
- 21. Social + mobile = ? What's in it for me where I am right now? Value/Loyalty Mobile Social €
- 22. Foursquare – location meets social €
- 23. Could Foursquare be the next twitter? €
- 25. Permission based
- 27. Share with and find your friends
- 28. Statistics for advertisers and brands
- 29. Competitive / game element
- 31. Making money from mobile & social?
- 32. Turn mashups into money
- 33. Turn mashups into money
- 34. Can we advertise on social networks?
- 35. Listen Learn Engage Integrate bit.ly/4rules
- 36. Mobile Secrets
- 37. Mobile secret #1 “Mobile operators don’t collect the information advertisers need”
- 38. “Volkswagen spend ONE PERCENT of their DIGITAL budget on mobile” VW CRM Manager May 2009
- 39. Informa /Ogilvy / Acision paper bit.ly/ad2020 “P&G spent just 0.17% of their advertising budget on mobile in 2008”
- 40. Mobile secret #2 “we’re not interested in CPM or click-through rates…we just want to sell products” Brand Manager FMCG 2008
- 41. “Ultimately advertising must sell...or else” David Ogilvy
- 42. Mobile secret #3 “Small is beautiful with mobile”
- 43. The changing face of advertising Reach & Frequency RELEVANCY
- 44. Mobile secret #4 “Unless we heed the 3 Ps of mobile it will never take off as a medium”
- 46. Permission people will decide what they see / receive / engage with Privacy Preference
- 47. Permission Privacypeople will decide where their data is and how it is used Preference
- 48. Permission Privacy Preference people will decide what content they find relevant. Inference and assumption has a limited lifespan
- 49. Social Media & Mobile www.LondonCalling.mobi Follow me on twitter.com/AndrewGrillSlides http://bit.ly/sharegrillemail me via andrewgrill.com/contact+44 788 198 6694